Proven B2B marketing strategies and B2G approaches that made our Autodesk partnership possible.
Winning the trust of a global leader like Autodesk isn’t easy – especially for a young, specialized agency. This Autodesk partnership announcement marks a milestone in the world of B2B marketing and B2G marketing, proving that the right mix of persistence, strategy, and relationship‑building can turn the impossible into reality.
This is the story of how Social Channel Group not only secured an Autodesk marketing strategy partnership but built a foundation for long‑term impact in both the public and private sectors, to help elevate Autodesk go-to-market strategies.
Our Mission: Delivering Measurable Impact in B2B and B2G Marketing
Social Channel Group was founded with a clear goal: bring measurable, scalable change to both public and private sector industries. Co‑founders Adam Fyffe and Eric Mizsanyi had seen the challenges firsthand – agencies promised big results but added more work to clients’ plates instead of lifting the weight.
Determined to be different, they built the approach on three pillars: marketing strategy, sales enablement, and business execution – tied directly to measurable impact. From day one, earning trust meant proving themselves with every engagement, whether in Autodesk public sector marketing or private industry initiatives.
Understanding Autodesk’s Impact
Autodesk is the world’s largest “Design and Make” software company – its tools shape much of our built and digital world.
You’ve seen their work a thousand times – you just didn’t know it.
The stadium you cheer in, the bridge you cross, the phone in your pocket, and even your favorite movie scene – all may have started life inside Autodesk’s software.
How Autodesk Shapes Everyday Life
Buildings & Homes – AutoCAD, Revit, BIM Collaborate Pro: From city skylines to the home you live in, Autodesk tools shape the architecture that defines where we live and work.
Transportation & Infrastructure – Civil 3D, InfraWorks, ReCap Pro: Highways, bridges, railways, and airports you depend on were often engineered with Autodesk technology.
Automotive & Manufacturing – Fusion, Inventor, AutoCAD Mechanical: Cars, motorcycles, appliances – much of what moves us and fills our homes began as Autodesk 3D models.
Consumer Electronics – Fusion, Eagle: Smartphones, wearables, tablets – Autodesk tools help design both the sleek housings and the circuits inside.
Media & Entertainment – Maya, 3ds Max, Arnold, ShotGrid: The breathtaking worlds of blockbuster films and gaming experiences often originate through Autodesk creative software.
Public Spaces – AutoCAD, Revit, BIM Collaborate Pro: Stadiums, museums, parks, and monuments begin as Autodesk digital designs before becoming community landmarks.
Medical Devices & Healthcare Facilities – Fusion, Inventor, Revit: From MRI machines to entire hospitals, Autodesk solutions support health, safety, and innovation in healthcare spaces.
From Relationships to Results
Our connection with Autodesk didn’t start with a sales pitch – it began with genuine relationships inside the company. Before Social Channel Group existed, our founders worked directly on Autodesk initiatives, including playing an integral role in marketing Autodesk’s FedRAMP Moderate Authorization, one of the most impactful examples of Autodesk public sector marketing to date.
That early work wasn’t just about campaigns – it helped federal agencies move from siloed systems to unified platforms, enhancing critical infrastructure.
After nearly two years of building trust and proving value through conversations, collaboration, and shared goals, we secured Autodesk as a partner.
The Autodesk Marketing Strategy in Action
This Autodesk partnership announcement is more than a milestone. It’s a shared mission to help Autodesk expand its impact across public and private sectors. Autodesk’s technology already drives progress in industries that shape how we live, work, and connect. Our role is to ensure that message reaches government agencies, enterprise leaders, and value‑added partners who can put these solutions into action.
We’ll be applying proven Autodesk marketing strategy methods, go‑to‑market plans, sales enablement programs, and high‑impact campaigns – not only to highlight Autodesk’s capabilities but to strengthen the position of their partners and resellers. Our expertise in Autodesk B2B marketing will accelerate private sector adoption, while our Autodesk B2G marketing strategies will connect government agencies with transformative tools.
Takeaways: B2B Marketing Strategies for Autodesk Partners
Our journey with Autodesk offers a blueprint for securing and growing enterprise-level partnerships:
- Leverage real relationships – Engage with people inside the organization before you pitch.
- Prove measurable results early – Show outcomes that align with their goals.
- Understand the mission – Align your work with the client’s broader vision, not just a single campaign.
- Be prepared for the long game – Some partnerships take years to mature.
We’ll be sharing updates, results, and lessons learned along the way – so whether you’re in the Autodesk ecosystem or building your own partnerships, you can apply these strategies to your own success.
Follow along to see Social Channel Group and Autodesk in action.
