A premium, partner-ready narrative that frames the “why now” behind EVS and positions it as the practical path beyond VMware.
Make your mark, then take it to the next level.
Proof, not promises. We build GTM systems and premium assets that turn complex offers into stories sales, partners, and buyers actually act on.
We partner with technology companies operating in complex, high-stakes markets where clarity, credibility, and execution matter. Our work lives at the intersection of strategy, storytelling, and field enablement, translating sophisticated offerings into GTM systems that sales teams can actually use and partners can confidently take to market.
Every engagement is built to support real-world execution: aligning positioning, equipping sellers, activating partners, and creating assets that move through buying cycles, not just launch announcements. What you’ll see below isn’t concept work. It’s market-tested output designed to perform in competitive environments.
A paired eBook + interactive workbook built to create awareness, drive action, and generate demand. Designed for outbound, workshops, events, and partner activation, with a workbook that works digital-first and prints clean when needed.
Converge started without a defined FP&A offering, name, or go-to-market motion. Social Channel built the foundation from the ground up, turning a blank slate into a fully enabled product launch that generated pipeline, marketplace momentum, and revenue.
Over
5,000+
impressions from
campaign launch
activity.
Over
100+ MQLs
from demand
generation.
Over
$1M+ in 60 days
revenue influenced
following launch execution.
A paired eBook + interactive workbook built to create awareness, drive action, and generate demand. Designed for outbound, workshops, events, and partner activation, with a workbook that works digital-first and prints clean when needed.
A premium, partner-ready narrative that frames the “why now” behind EVS and positions it as the practical path beyond VMware.
Two expert voices woven through the story so the eBook reads like a guided conversation, not marketing copy, and sellers get language that sounds credible in real meetings.
The market pressure points and decision drivers that are showing up in accounts right now, written for both technical and business audiences.
The market pressure points and decision drivers that are showing up in accounts right now, written for both technical and business audiences.
A guided companion that turns interest into action, helping teams capture inputs, align internally, and move toward a real EVS plan.
Structured prompts that make the assessment feel easy, consistent, and repeatable across accounts and sellers.
Built-in “what to do next” flow that supports workshops, events, outbound follow-up, and partner campaigns without reinventing the play each time.
A launch-ready EVS package that gives sellers and marketers the story, the proof, and the tools to move VMware conversations forward fast. Built to support internal enablement and external conversion without creating chaos across teams.
Built to make a partner-ready story simple to sell, easy to trust, and ready to move through public sector buying cycles.
A premium eBook + interactive workbook built to make a compliance-heavy story easy to understand, easy to share, and easy to act on. It’s used in campaigns, workshops, and partner conversations to create informed demand, then capture the inputs needed for a concrete adoption plan.
Converge started without a defined FP&A offering, name, or go-to-market motion. Social Channel built the foundation from the ground up, turning a blank slate into a fully enabled product launch that generated pipeline, marketplace momentum, and revenue.
Over
15,000+
impressions from
campaign launch
activity.
Over
125+ MQLs
from demand
generation.
The hero cover that frames the topic and audience immediately.
Purpose: Establishes credibility fast and makes the asset feel “official” and executive-ready.
“The cost of disconnection” page that names the operational pain in plain language.
Purpose: Creates instant buyer recognition and gives sales an easy, non-technical problem statement.
Moves the story from compliance to execution, showing what teams can do once the approval barrier is cleared.
Purpose: Connects the solution to day-to-day operational wins leaders care about: fewer delays, fewer surprises, and tighter coordination.
A clear “what changes when friction is removed” outcomes page (faster reviews, fewer handoffs, less rework).
Purpose: Translates features into operational outcomes people can repeat internally and rally around.
A direct pain-point-to-solution map (version control, approvals, compliance gaps, discipline silos) that reads instantly.
Purpose: Helps buyers self-identify and quickly see “this is our situation,” which accelerates internal alignment and next-step intent.
A clear activation page that tells the reader exactly how to turn interest into a plan using the workbook.
Purpose: Converts passive reading into action and sets up the workbook as the natural next step, not an optional extra.
A confident wrap that reinforces outcomes and keeps the recommendation simple and non-technical.
Purpose: Gives teams a clean “send-this-to-leadership” closing and pushes the reader toward the workbook-driven adoption plan.
The hero cover that frames the topic and audience immediately.
Purpose: Establishes credibility fast and makes the asset feel “official” and executive-ready.
“The cost of disconnection” page that names the operational pain in plain language.
Purpose: Creates instant buyer recognition and gives sales an easy, non-technical problem statement.
Moves the story from compliance to execution, showing what teams can do once the approval barrier is cleared.
Purpose: Connects the solution to day-to-day operational wins leaders care about: fewer delays, fewer surprises, and tighter coordination.
A clear “what changes when friction is removed” outcomes page (faster reviews, fewer handoffs, less rework).
Purpose: Translates features into operational outcomes people can repeat internally and rally around.
A direct pain-point-to-solution map (version control, approvals, compliance gaps, discipline silos) that reads instantly.
Purpose: Helps buyers self-identify and quickly see “this is our situation,” which accelerates internal alignment and next-step intent.
A clear activation page that tells the reader exactly how to turn interest into a plan using the workbook.
Purpose: Converts passive reading into action and sets up the workbook as the natural next step, not an optional extra.
A confident wrap that reinforces outcomes and keeps the recommendation simple and non-technical.
Purpose: Gives teams a clean “send-this-to-leadership” closing and pushes the reader toward the workbook-driven adoption plan.
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
A simple operating model for using the workbook in workshops, internal alignment sessions, or partner-led discovery.
Purpose: Reduces friction and makes it easy for teams to start immediately without overthinking the process.
Captures the current state quickly: role, collaboration challenges, project types, and baseline context.
Purpose: Creates a shared starting point so teams stop debating assumptions and start mapping a real plan.
Guides teams through structured reflection on where workflows break, what “good” looks like, and what matters most.
Purpose: Turns vague interest into decision-grade clarity that supports adoption, prioritization, and stakeholder buy-in.
A practical planning page that helps teams choose a pilot with the right visibility, scope, and measurable outcomes.
Purpose: Drives momentum by translating the solution into a controlled first win leaders can support.
Consolidates outputs and points to the immediate actions teams should take after completing the workbook.
Purpose: Prevents the “great doc, now what?” problem and gives sellers a clean handoff moment to move the deal forward.
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
Positions the workbook as the practical companion to the eBook, built for guided inputs and real decisions.
Purpose: Sets the expectation that this is an action tool, not “another PDF.”
From FedRAMP-ready messaging to field assets, this program was built to drive qualified conversations and keep momentum after the first click.
A full-funnel Copilot package built to create demand and help sales convert it. It pairs a seller-ready enablement guide, a narrative-led eBook, and a conversion landing page that pushes prospects into a Readiness Assessment and booked calls.
Converge started without a defined FP&A offering, name, or go-to-market motion. Social Channel built the foundation from the ground up, turning a blank slate into a fully enabled product launch that generated pipeline, marketplace momentum, and revenue.
Over
10,000+
impressions from
campaign launch
activity.
Over
500+ MQLs
from demand
generation.
Company-wide eBook adoption
“Microsoft 365 Copilot Business Enablement Guide” branded to Converge + Microsoft.
Purpose: Establishes credibility instantly and frames this as a true go-to-market asset, not generic marketing material.
Clear positioning and the “what it is / why it matters” story for Copilot.
Purpose: Gives every team the same opening language so the market hears one message.
A persona layout that ties role context to what they care about and how they buy.
Purpose: Makes targeting and messaging sharper for both sellers and marketers, fast.
Practical talk tracks and discovery questions sellers can use immediately.
Purpose: Turns “interest” into a real conversation with controlled discovery and next steps.
ROI calculator positioning as part of the sales motion.
Purpose: Gives sales a way to quantify value and defend spend before stakeholders stall.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
Real objections (readiness, cost, “we don’t need another assessment,” adoption skepticism) with crisp responses.
Purpose: Keeps deals moving and reduces internal escalation every time the same pushback appears.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The LOTR twist positioning Copilot as the unifier across Microsoft tools.
Purpose: Differentiates instantly and earns attention from the exact “power user” audience buying org-wide Copilot.
The risk framing and the cost of waiting, tied to real organizational outcomes.
Purpose: Builds urgency and gives champions language to sell internally.
A structured pivot from fear/urgency into the path forward.
Purpose: Moves the reader from “this matters” to “here’s what we do next.”
The explicit bridge from content into the readiness motion.
Purpose: Converts the eBook from awareness into pipeline by pushing a clear next step.
Credibility anchors and supporting “why now” evidence.
Purpose: Gives decision-makers justification they can repeat in exec reviews and budget conversations.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
The eBook cover and premium “campaign asset” look.
Purpose: Creates immediate perceived value, the type people actually open and share.
Captures lead information tied directly to Copilot readiness.
Purpose: Converts engaged buyers into qualified pipeline.
Encourages prospects to take the readiness assessment with confidence.
Purpose: Drives conversion at the moment of clarity.
Breaks down why organizations should assess security, integration, disruption, and ROI first.
Purpose: Justifies the assessment as a value step, not a sales gate.
“Is Your Business Ready for Microsoft 365 Copilot?” framing with a clear readiness CTA.
Purpose: Captures demand from organizations that are curious but unsure how to start.
Introduces the “One Tool to Unify Them All” eBook as the educational entry point.
Purpose: Warms prospects before asking them to assess readiness.
Explains how readiness, adoption, and training work together.
Purpose: Positions Copilot adoption as a structured program, not a one-time deployment.
Positioned for adoption, not hype, with enablement that helps sellers turn curiosity into scoped opportunities.
A complete partner GTM package built to support real AWS conversations in State and Local Government. Designed for sellers, partners, and events to move from awareness to action quickly.
Converge started without a defined FP&A offering, name, or go-to-market motion. Social Channel built the foundation from the ground up, turning a blank slate into a fully enabled product launch that generated pipeline, marketplace momentum, and revenue.
Over
275
net-new partner
prospects
Over
50%
conversion to signed
partners
Over
$1.5M
revenue in 6
months
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Breaks down where SLG healthcare spending is actually going, with concrete budget categories and FY25 investment priorities. Gives sellers and partners factual grounding for why these conversations are active now.
Shows when states plan, fund, and approve healthcare technology investments across annual and biennial budget cycles. Helps teams engage at the right moment instead of showing up after decisions are already made.
Visually maps the four dominant buying priorities agencies are funding against this year. Makes it easy to align AWS solutions to what agencies are already mandated to deliver.
Explains why AWS is used by regulated healthcare agencies, focusing on security, scalability, reliability, and modernization. Arms sellers with straightforward reasons agencies trust AWS for sensitive healthcare workloads.
Defines what technology leaders in SLG healthcare are responsible for and what they are being measured on. Helps sellers tailor conversations to real priorities instead of generic cloud messaging.
Provides probing questions, BANT qualifiers, and objection handling tied specifically to SLG healthcare realities. Built to support live sales conversations without improvisation or technical derailment.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
Sets the context for selling AWS AI into state and local government healthcare. Designed to give partners a clear, credible entry point into Medicaid, public health, and health IT conversations.
A practical guide built for partners who want to sell AI in the public sector without guessing, over-engineering, or missing compliance realities. It shows where demand exists, how partners position themselves, and how TD SYNNEX and AWS help them execute.
Sets the scope immediately: this is about partner growth in public sector AI, not experimentation or theory. Establishes Destination AI as a packaged, repeatable framework backed by TD SYNNEX and AWS.
Explains why many partners struggle to enter public sector AI despite strong technology. Introduces Destination AI + AWS as a structured go-to-market path that removes compliance, positioning, and sales cycle barriers.
Frames the market reality: governments want AI, but adoption is uneven due to skills gaps and execution risk. Makes it clear that agencies are looking for partners who can deliver outcomes, not pilots.
Shows how partners grow after early wins, including access to MDF, AWS training credits, and co-marketing. Reinforces that Destination AI supports long-term revenue expansion, not one-off deals.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Positions urgency clearly: AI in government has moved from experimentation to deployment. Closes by reinforcing that partners who act now, with AWS and TD SYNNEX backing, are the ones agencies will trust.
Explains who MAP is built for and why TD SYNNEX simplifies execution. Reinforces MAP as a scalable motion for building long-term cloud revenue, not one-off wins.
Positions AWS MAP as a way to turn migrations into repeatable, funded revenue. Addresses common partner blockers like cost concerns, long timelines, and delivery risk.
Breaks down why MAP assessments matter in government, including funding, FedRAMP alignment, and mission-driven outcomes. Shows a clear path from assessment to paid migration work.
Frames AWS MAP as a funded, low-risk entry point for public sector cloud migrations. Makes it clear how partners reduce customer cost while staying compliant and competitive.
A full partner activation package designed for the booth, the follow-up, and the pipeline that comes after the event.
We helped Aderas establish a modern, consistent visual presence across events and digital channels where they previously had none. The work focused on clarity, credibility, and making their mission-ready positioning easy to recognize and reuse.
Converge started without a defined FP&A offering, name, or go-to-market motion. Social Channel built the foundation from the ground up, turning a blank slate into a fully enabled product launch that generated pipeline, marketplace momentum, and revenue.
Over
5,000+
impressions from
campaign launch
activity.
Over
100+ MQLs
from demand
generation.
Over
$1M+ in 60 days
revenue influenced
following launch execution.
Positions Aderas as a long-term, trusted partner with experience in federal, defense, and healthcare environments.
Summarizes core focus areas like modernization, automation, and security in a format built for quick social consumption.
Drives engagement through a clear invitation to take the HCX assessment, supporting lead capture before and during events.
Reinforces Aderas’ focus on secure, mission-critical innovation for defense and healthcare audiences.
Highlights the HCX Multiplier in a simple, visual format designed to spark interest without requiring technical explanation.
Introduces Aderas’ presence at the Defense Health Information Technology Symposium with clear booth messaging and visual consistency.
Establishes who Aderas is, who they serve, and how they support mission-critical work across defense, federal, and healthcare sectors.
Details approach, certifications, contract vehicles, and proof points to support sales follow-ups and partner validation.
Details approach, certifications, contract vehicles, and proof points to support sales follow-ups and partner validation.
Establishes who Aderas is, who they serve, and how they support mission-critical work across defense, federal, and healthcare sectors.
A new brand foundation and campaign-ready content built to earn attention fast and convert it into meetings.
Over
5,000+
impressions from
campaign launch
activity.
Over
100+ MQLs
from demand
generation.
Over
$1M+ in 60 days
revenue influenced
following launch execution.
This guide became the internal backbone for launching Converge FP&A. It aligned sales, marketing, and leadership around personas, messaging, objections, and use cases so teams could confidently take a brand-new offering to market.
The one-pager distilled a complex solution into a clear, client-facing asset for sales conversations, events, and follow-ups. It gave Converge a polished, consistent way to introduce FP&A to prospects without relying on long decks or verbal explanations.
The one-pager distilled a complex solution into a clear, client-facing asset for sales conversations, events, and follow-ups. It gave Converge a polished, consistent way to introduce FP&A to prospects without relying on long decks or verbal explanations.
The one-pager distilled a complex solution into a clear, client-facing asset for sales conversations, events, and follow-ups. It gave Converge a polished, consistent way to introduce FP&A to prospects without relying on long decks or verbal explanations.
